Magic Island Fashion customers will be pleased to hear the popular fashion business has returned to Ballina Fair. Magic Island has been re-branded as “Byroness” and has all your favourite brands like Caroline Morgan, Filo, Silver Wishes, Indika, Ava, Mia, Striking, Shareen and much more.

Owner Werner Krieglsteiner says, “One of the reasons people love Byroness so much is that we cater for all ages and that mother and daughter can shop in the same store. We believe fashion should not only look good but feel comfortable too. We aim to buy beautiful fabrics that suit our tropical climate and coastal lifestyle”.

Lots of new brands are hitting the decks, such as MahaShe timeless 100 % cotton dresses and skirts.

Coming soon are Italian silks and linens, modern jewellery and some exciting homewares.

New styles arrive every couple of weeks so it pays to visit often.

Find Byroness near Woolworths, opposite Lowes.